{"id":4315,"date":"2026-07-16T19:41:05","date_gmt":"2026-07-16T19:41:05","guid":{"rendered":"https:\/\/homebuyerrelocation.com\/?p=4315"},"modified":"2026-07-16T19:41:05","modified_gmt":"2026-07-16T19:41:05","slug":"world-cup-momentum-in-question-after-u-s-flames-out","status":"publish","type":"post","link":"https:\/\/homebuyerrelocation.com\/?p=4315","title":{"rendered":"World Cup momentum in question after U.S. flames out"},"content":{"rendered":"
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Sports fans aren\u2019t ready to swap their NFL Sundays for Premier League mornings just yet. But the next generation of U.S. soccer fans is growing, even if some experts are skeptical the World Cup offered enough of a boost to bring the sport into the American mainstream.<\/p>\n

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The U.S.-hosted World Cup \u2014 which ends with a final between Spain and Argentina in New Jersey on Sunday \u2014 has been largely successful for preexisting soccer fans, the organizers from FIFA and the broadcast partners at Fox and Telemundo. But despite the tournament\u2019s eye-popping TV ratings and healthy ticket sales, one missing element is likely to limit the sport\u2019s impact on Americans: another underwhelming performance by the U.S. squad.<\/p>\n

The Americans\u2019 loss in the round of 16 was the most-watched soccer telecast in U.S. history with 31.8 million viewers, and more than 6 million spectators have already watched matches in person, another new record.<\/p>\n

But a middle-of-the-pack U.S. team is a harder sell for American sports fans accustomed to a more dominant \u2014 or at least more competitive \u2014 presence on the international sports landscape.<\/p>\n

\u201cAmericans love success. They love winners. They can\u2019t stand losers,\u201d said Stefan Szymanski, a University of Michigan professor who has written several books on soccer. \u201cThe U.S. men\u2019s national team was shown to be actually appalling, and I think that will live in minds for a very long time and has really done serious damage to the image of the game in this country.\u201d<\/p>\n

Ratings tick down<\/strong><\/p>\n

Ratings have dropped since the three World Cup hosts \u2014 the U.S., Canada and Mexico \u2014 were each eliminated in the round of 16. Despite marquee matchups featuring powerhouses like Spain, France and England, many American viewers seem to have moved on since the U.S. men\u2019s exit.<\/p>\n

The broadcasts for this year\u2019s quarterfinals averaged 15.6 million viewers \u2014 still a record for the World Cup\u2019s round of eight. But the number is buoyed by America-friendly kickoff times and a new Nielsen system that provides a higher count for out-of-home viewing.<\/p>\n

Less than four years ago, the 2022 World Cup took place in December, and was actively competing for attention with traditional American offerings, including the NFL, college football, the NBA and the NHL.<\/p>\n

This year\u2019s summer spotlight could do more harm than good for the reputation of U.S. soccer, according to Mr. Szymanski.<\/p>\n

\u201cI honestly think it was a disaster. The largest audience for a game of soccer in the United States tuned in to watch that unbelievably sad performance,\u201d he said of the Americans\u2019 4-1 loss to Belgium. \u201cIt wasn\u2019t just bad; it was amateurish. The third goal was like \u2019Keystone Cops.\u2019\u201d<\/p>\n

Whether the American team\u2019s lackluster performance turns casual fans off the sport remains to be seen, but early signs are not promising. Viewership dipped after the U.S. exit, with just 11.5 million fans watching Spain\u2019s semifinal win over France on Tuesday.<\/p>\n

It\u2019s a rating that doubled this year\u2019s Stanley Cup Finals. But the earlier American knockout matches, for reference, mirrored the NFL\u2019s playoff viewership.<\/p>\n

\u201cI just think that those are people who liked soccer already,\u201d Mr. Szymanski said of the remaining World Cup watchers. \u201cThey liked it before. They like it still.\u201d<\/p>\n

The energy of soccer die-hards has carried the tournament.<\/p>\n

\u201cIt\u2019s gone from around the fringes to being mainstream in the sense that there is a strong minority group of people that love it \u2014 that\u2019s the biggest difference,\u201d Jeff Schneider, executive director of the Center for Sports, Entertainment, Media & Technology Law at the University of Southern California, told the BBC this month.<\/p>\n

Soccer needs stars<\/strong><\/p>\n

Major League Soccer, the top U.S. men\u2019s professional soccer league, was counting on a World Cup bump.<\/p>\n

MLS was born in the mid-1990s as a condition of the U.S. bid to host the 1994 World Cup. The momentum from that tournament was a key factor in sparking early interest for the MLS.<\/p>\n

\u201cThe fanbase was uncertain,\u201d said James Brown, the vice president of the Society for American Soccer History. \u201cBut then, everybody comes out of the woodwork.\u201d<\/p>\n

MLS officials were hoping for a repeat in 2026.<\/p>\n

\u201cWith all of this energy, all this joy, all this excitement, we\u2019re saying, \u2019Thanks, world,\u2019\u201d MLS Commissioner Don Garber said on a Fox World Cup broadcast. \u201cWhen it\u2019s all over, we\u2019re going to take it from here.\u201d<\/p>\n

He later noted that the World Cup bump in interest would be a \u201cshort-term energy boost.\u201d<\/p>\n

To keep the good times rolling, 22 MLS clubs are offering a \u201cFirst Match on Us\u201d program for new fans. The self-explanatory promotion hopes to get first-time MLS spectators into stadiums to turn them into eventual die-hards.<\/p>\n

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\u201cI think it\u2019s going to be important for the league to focus on storylines and stars, we talk about that a lot. But without that, it\u2019s impossible to hang onto something,\u201d Rich Kleiman, cofounder of the sports entertainment network \u201cThe Boardroom,\u201d said on CNBC this week. \u201cPlus, unfortunately, the MLS does not have the best players in the world the way we\u2019re watching right now at the World Cup.\u201d<\/p>\n

Only two MLS players \u2014 Argentina\u2019s Lionel Messi and Rodrigo De Paul, who both play for Inter Miami \u2014 made the quarterfinal round.<\/p>\n

A deep run by the U.S. squad, which features eight of the 45 MLS players at the event, would\u2019ve been the biggest boost for MLS. Instead, new fans who are looking to see the same caliber of play offered by the World Cup will turn to the more prestigious European leagues.<\/p>\n

\u201cIt\u2019s bad news for MLS, because I think they were expecting that this was going to be a boost for them. I don\u2019t think it\u2019s necessarily catastrophic,\u201d Mr. Szymanski said. \u201cIt\u2019s not moving things forward or backwards. It\u2019s not really moved the dial at all.\u201d<\/p>\n

Can kids kick it?<\/strong><\/p>\n

The future of American soccer rests with the kids picking up the sport for the first time in coming years.<\/p>\n

In the past, awareness and access have been an issue for youth soccer programs throughout the country. The Maryland State Youth Soccer Association reports that 80,000 children in Maryland and Washington play soccer. However, less than 10% of kids who are old enough to play the sport are enrolled in local soccer leagues and clubs.<\/p>\n

\u201cIt\u2019s helping increase awareness and excitement around the game, which absolutely is connected to people choosing to want to sign up and participate,\u201d said Greg Smith, executive director of the Maryland State Youth Soccer Association. \u201cWe\u2019re already seeing it translate to more people reaching out and looking to sample soccer for the first time.\u201d<\/p>\n

Mr. Smith said he hopes that the increase in awareness will encourage leadership at the national level to institute more programs for individuals in underserved communities. The cost of youth soccer has been a recurring topic throughout the World Cup. It\u2019s often cited as a limiting factor for the sport\u2019s popularity.<\/p>\n

\u201cI firmly, truly believe that our best players in America are not even currently playing the game,\u201d Mr. Smith said.<\/p>\n

They weren\u2019t able to watch the World Cup in person, either. Many long-time soccer fans were priced out of the North American matches due to FIFA\u2019s new ticketing system. It featured much-maligned \u201cdynamic pricing,\u201d which led to tickets that started at $1,300 for the U.S. squad\u2019s match against Belgium.<\/p>\n

\u201cIt\u2019s been tough for kids who love the sport and families who are truly passionate about it,\u201d Mr. Brown said. \u201cThey\u2019re not the ones who get to go see these games on their home soil. It\u2019s kind of restrictive.\u201d<\/p>\n

The hope for soccer\u2019s American zealots rests on the energy from the World Cup being electric enough to move the needle for a new generation. Results are pending.<\/p>\n

\u201cYou want to convert people who will love the game later on because of what they see and they feel around them,\u201d Mr. Brown said. \u201cJust because of what they see and they feel around them \u2014 because they happened to head into a bar or a fan zone or a watch party. That filters down to the kids.\u201d<\/p>\n

For the young people watching their first World Cup, there were solid memories to surround the disappointment. The Americans played each game on home soil. Fox\u2019s pre-game broadcasts featured legions of U.S. fans flooding into stadiums and watch parties. The energy for the hometown squad was electric, even in the face of a blowout loss to Belgium and a last-second loss to Turkey in the group stage.<\/p>\n

\u201cPeople believed. They\u2019re attached to those few games where they were just excellent,\u201d Mr. Brown said. \u201cThey allowed you to dream and to believe again.\u201d<\/p>\n

\u201cHere in this country, we strive to be the best,\u201d Mr. Smith said. \u201cI think that\u2019s a really positive thing in general. When we come up a little bit short, to turn that into a negative thing, I think, is the wrong response.\u201d<\/p>\n

Even the more pessimistic Mr. Szymanski wouldn\u2019t sign a death certificate for the state of U.S. soccer. But he couldn\u2019t resist imagining how encompassing the energy would be if the Americans had advanced to the quarterfinals for the first time since 2002.<\/p>\n

\u201cThat\u2019s the point. If that had happened, it\u2019s a totally different world. Then, the buzz, people would say, \u2019Woah. We\u2019re going places. Things have really changed. We\u2019re not the same as we used to be,\u201d Mr. Szymanski said. \u201cInstead, people look to them and say, \u2019We\u2019re not just hopeless. We\u2019re actually embarrassing.\u2019 That\u2019s the difference.\u201d<\/p>\n

All is not lost. Soccer is not a strictly male sport.<\/p>\n

The U.S. women \u2014 the 2024 Olympic gold medalists and four-time World Cup winners \u2014 return to the international stage next summer for the Women\u2019s World Cup in Brazil.<\/p>\n

Read more Court strikes down racial set-asides as illegal in Biden-era broadband access law<\/a><\/p>\n<\/div>\n<\/div>\n

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