Meta launched an AI image generation model that lets users make images from other people’s publicly available content by default.
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In addition to being available on the standalone Meta AI client, Muse Image is already available on Instagram Stories in the U.S. and on WhatsApp in certain countries, with plans to bring it to Facebook soon, Meta said in a blog.
One of the features of Muse Image lets people use the @ symbol and mention other Instagram profiles, allowing the user to create new AI content drawn from the photos and content of the other person’s profile.
While people do receive notifications if their media is used for “remixes, sequences, stickers [or] templates,” they’re not notified when their media is used for generating AI content, Meta said on an Instagram Help Center page.
The default setting on Instagram makes people’s content available for reuse, according to Wired.
People who do not want their Instagram media to be available for use by Muse Image, Meta said on the help center page, must go into the app or website settings to turn it off.
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Private accounts are unaffected. People with public accounts can choose to toggle content reuse on or off, for all of their content, individual images or Instagram “Reels” videos.
Minors on Instagram are also able to restrict the reuse of their media by audience, choosing among everyone, people they follow or no one.
Some have called on Meta to make nonreuse the default setting as opposed to requiring people to go into their settings to turn off media reuse, in particular organizations representing influencers and other people with public accounts with large followings.
“We call on Meta to make protection the default on Muse Image AI, not the exception, and enable individuals to opt-in if they want to allow usage of their image or likeness for AI content creation. Artists deserve to decide if and how their likeness and work is used, with consent and the ability to set their own terms,” talent agency CAA said, according to the Los Angeles Times.
Union officials at the Screen Actors Guild-American Federation of Television and Radio Artists said that “anything other than a clear and conspicuous OPT-IN for these types of uses of Instagram users’ images is una
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